Modern digital printers use CMYK, and web designers use HEX references. Pantone was a very important system when different colours were printed separately to build up an image on paper. If you want a pantone colour, your creative agency will help you to find the closest match.
To find your pantone using Adobe Illustrator: Adobe Photoshop allows image and photograph manipulation, Illustrator lends itself well to vector and logo design. Using Illustrator to find your Pantone Colour ReferenceĪdobe Illustrator is a vector graphics editor software developed by Adobe. Our web designers are used to finding this information - here's how to do it: While you can use specialist tools like Adobe Illustrator to find this information, you can also quickly identify Pantone colour using free tools. A design agency will already have decided what your logo's pantone is if they have created it, so they can guide you on the exact colour number, so you can use the same colour for different collateral. If you have a company logo, it is good to know its exact Pantone reference so that all of your branded materials look the same and maintain consistency across different assets such as business cards, brochures or signage. It was developed to make spot printing more accurate, and is still the best and most vibrant method of printing in colour, while printing in digital CMYK offers a cheaper alternative.
The Pantone colour matching system includes more than 1,000 colours, which are assigned their own names and reference numbers. Since the 1960s, Pantone has provided a standardised system for designers to reproduce colours accurately on paper.
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